Underpricing as a Selling Strategy

Well we all knew the out of town agent had grossly underpriced a listing that came on a couple of weeks ago, but the actual selling price, more than $200,000 over asking, turned out to be right on. The sellers not only got a fair price….they didn’t have to ‘chase the market down’, and they had the advantage of having a closed sale within two weeks (must have been all cash). So hey, despite the snickers, crazy like a fox!

If you have a stunning home in a stellar location, it may not be a bad idea to create a frenzy with an unbelievable price! Takes guts though…..