Buyers
- Using an out-of-town agent or relative who is not active, informed or connected in the area…or worse, expecting good advice from the agent representing the seller (who is paying the commission)
- Starting to shop without first being pre-approved and having funds in place
- Saving money by asking a friend or acquaintance to do inspections, rather than a qualified, thorough inspector
- Finally finding just the right home, fortunately it’s listed at a great price, and deciding it’s not a deal unless the sellers will take a random, fill-in-the-blank huge amount less.
- Being reluctant to be the first one to move forward, then being put off if there are other offers
Sellers
- Not spending the money to make their home look inviting and chic from day one on the market
- Neglecting to review agents’ marketing materials, ad plans, property websites and tech know-how prior to committing
- Not strategically planning the debut date for maximum impact
- ‘Trying out’ a price that will strike most buyers as too high, leaving a negative impression of the home
- Becoming offended about the price the home is actually bringing in — and counting on the fact that it will change in the near future